Social Selling Isn’t a Thing: An Open Letter

July 13, 2017 0
Since social channels are connected to real people who genuinely exist in the actual world, conversations and information used to network with them need to be sincere and authentic. …

It’s About to Go Down: The Declining Influence of Influencers

June 11, 2017 0
From the heavy-hitter with a fanbase in the many millions, to the micro influencer who engages a few thousand people with his or her platform, it’s not at all hyperbolic to say that these…