THE SET UP: A new eCommerce fashion brand, with an innovative approach to sales, needed a condensed, clear inspiration for how to approach building their brand.
THE SOLUTION: I created a blueprint that defined the specific opportunity and plan of attack.
hopefully leading to an investment.
THE IMPACT: Included in a pitch deck, getting potential investors excited about the idea and secure funding for launch.
The Setup: A startup accessories retailer, with an almost non-existent marketing budget, sought a low-cost way to leverage the power of the media to build their brand.
The Solution: I designed a simple press kit, and suggested we send it, along with product samples to a curated list of social media influencers.
The Impact: We were able to get placement in videos on 5 high-traffic YouTube channels.